Situation
The
product
integrity function at a major pharmaceutical company was experiencing
difficulties in coordinating its anti-counterfeiting activities around
the
world and bringing its local investigative capabilities to bear in an
optimal
manner. The global nature of counterfeiting challenged our client in
identifying global supply chains from source through retail fulfillment
as locally
generated intelligence was not being effectively integrated.
Bellwether’s help
was requested to evaluate its organization and management.
Approach
All
formal
and informal internal engagement mechanisms were identified and
mapped.
These consisted of
leadership teams, steering
committees and tactical guidance councils. Bellwether team members
conducted
structured interviews with all core team members and regional
management representing
all facets of the business. These
interviews provided a 360-degree view of the global investigative
capability
and enabled it to identify communication gaps, critical path
constraints and
obstacles within the organization.
Additional interviews with other internal groups and
senior leaders
provided further insight as to how the investigative function could be
more
effective in achieving its overall goals and mission.
Analysis & Results
This
third-party approach to improving policy development, decision-making,
implementation tactics and communication proved invaluable in
soliciting broad
support for the investigations group. By mapping these capabilities to
the
relevant constituent groups and corporate goals, we were able to
evaluate the
strengths and weaknesses of the existing structure. A wealth of
information was
identified as being generated, but it was not being effectively
analyzed or shared
at both local and centralized levels and consequently was not readily
available
for decision-making. Overall, the intelligence function was considered
appropriately
structured but had a number of procedural weaknesses and was missing an
essential
supporting data integration and analytic infrastructure.
Benefits to Client
Our
recommendations to invest in a centralized intelligence repository with
central
command linked to distributed local analytic capabilities were
immediately
implemented. This created a coordinated analytic infrastructure that
enabled
the integration of all worldwide intelligence data generated. As a
result, the
company was much better able to generate useful and timely information
for
making decisions. In addition, overall goals and objectives were
re-defined and
shared equally by all investigative groups involved. Significant time
was saved
while, at the same time, communication and decision-making improved.
The company
received a higher level of support from the investigative group and
benefited
substantially from the higher leverage and commitment to continual
improvement.
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